In the dynamic landscape of e-commerce, brand identity is everything. Your brand name is the cornerstone of your identity, influencing how customers perceive and interact with your products. However, there are times when a brand may need to pivot and change its name to better align with its evolving values, offerings, or target audience. When it comes to selling on Amazon, ensuring consistency across all channels is crucial. Let’s explore why changing your brand name on Amazon listings can be a strategic move and how to navigate this process seamlessly.